I’d love a temperature read on group giveaways, and if they annoy readers, will they/do they participate in them? And maybe some kind of follow-ups on how if they don’t hate them, how do they like to see them executed (like tightly controlled by niche genre? Signed books? Paperbacks? Hardcovers?).
Maybe also a follow up on if they prefer individual giveaways (like, would they prefer authors to just giveaway our own books somehow? Like individual signed books, a whole collection of paperbacks, a curated gift box, etc.).
I don’t know how to distill all of this just right, but I think the question of giveaways is something a lot of us are wondering about!
ohhh great questions and great add!! I will definitely pull this in - I'm curious as well. I know I've heard anecdotally about "giveaway fatigue" but also I've heard group giveaways have still been "working" for certain authors. I think I'm going to need to bug those folks for their parameters for success.
Literally came here to ask this. I feel like I see less giveaways, particularly group, and wonder if there's been fatigue. I would like to use at least an individual giveaway for my fall release, but definitely am interested in what you find.
1) is there a new kind of content readers want us sharing that may not have been popular or widely used in 2022? ie, I feel like a lot of things were based on tropes + aesthetics then. I don't exactly thing that's completely changed, but I do think there's some trope fatigue and books all kind of started to sound the same with this type of marketing.
2) does art have to be commissioned character / quote art? since that's what readers want us sharing on socials the most, is there a kind of art most of us are capable of whipping up with things like Canva? for instance, I cannot illustrate for shit, but I have a good eye and am pretty handy with making pretty collage-style things in Canva. do they enjoy that?
3) what kind of merch will they ACTUALLY buy? will they only purchase merch from huge series and from book boxes / artists etc? or will they purchase merch straight from us, and if so, what do they want? my plans for 2024-2025 include at least stickers and totes. but do they want character art prints, too? things like tees, crewnecks, totes, etc can mostly be done with print-on-demand, eliminating the onus of carrying inventory. but stickers and art prints ... not so much.
I’d love a temperature read on group giveaways, and if they annoy readers, will they/do they participate in them? And maybe some kind of follow-ups on how if they don’t hate them, how do they like to see them executed (like tightly controlled by niche genre? Signed books? Paperbacks? Hardcovers?).
Maybe also a follow up on if they prefer individual giveaways (like, would they prefer authors to just giveaway our own books somehow? Like individual signed books, a whole collection of paperbacks, a curated gift box, etc.).
I don’t know how to distill all of this just right, but I think the question of giveaways is something a lot of us are wondering about!
ohhh great questions and great add!! I will definitely pull this in - I'm curious as well. I know I've heard anecdotally about "giveaway fatigue" but also I've heard group giveaways have still been "working" for certain authors. I think I'm going to need to bug those folks for their parameters for success.
Either way - thank you again!! Love this add.
Literally came here to ask this. I feel like I see less giveaways, particularly group, and wonder if there's been fatigue. I would like to use at least an individual giveaway for my fall release, but definitely am interested in what you find.
As always ur amazing. A few things:
1) is there a new kind of content readers want us sharing that may not have been popular or widely used in 2022? ie, I feel like a lot of things were based on tropes + aesthetics then. I don't exactly thing that's completely changed, but I do think there's some trope fatigue and books all kind of started to sound the same with this type of marketing.
2) does art have to be commissioned character / quote art? since that's what readers want us sharing on socials the most, is there a kind of art most of us are capable of whipping up with things like Canva? for instance, I cannot illustrate for shit, but I have a good eye and am pretty handy with making pretty collage-style things in Canva. do they enjoy that?
3) what kind of merch will they ACTUALLY buy? will they only purchase merch from huge series and from book boxes / artists etc? or will they purchase merch straight from us, and if so, what do they want? my plans for 2024-2025 include at least stickers and totes. but do they want character art prints, too? things like tees, crewnecks, totes, etc can mostly be done with print-on-demand, eliminating the onus of carrying inventory. but stickers and art prints ... not so much.
ALL HAIL KING CHARLES
This is so crazy helpful!!!! Thank you for doing this and for sharing.